Tuesday, March 20th, 2018
10:00am PT (12:00pm ET)
Optimizing for Page Load Speed: Challenges and Strategies to Improve SEO, User Engagement and Conversion Rates  

Our brains process images 60,000 times faster than text, and today's consumer overwhelmingly prefers watching a video about a product to reading about it.

There is a direct link between the speed and quality of delivered media assets to optimal user engagement, higher conversion rates, and improved SEO -- making page load times especially critical. Yet, the average weight of a web page has increased by nearly 85% over the past three years which means optimizing page load times can be a daunting task. This presents an even greater challenge for mobile web pages and apps which need to account for issues related to network and device quality.

Leveraging a variety of different use cases, this webinar will discuss specific challenges marketers and developers face when looking to optimize page load times and offer straight-forward strategies that can be used to address these challenges.


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