Our brains process images 60,000 times faster than text, and today's consumer overwhelmingly prefers watching a video about a product to reading about it.
There is a direct link between the speed and quality of delivered media assets to optimal user engagement, higher conversion rates, and improved SEO -- making page load times especially critical. Yet, the average weight of a web page has increased by nearly 85% over the past three years which means optimizing page load times can be a daunting task. This presents an even greater challenge for mobile web pages and apps which need to account for issues related to network and device quality.
Leveraging a variety of different use cases, this webinar will discuss specific challenges marketers and developers face when looking to optimize page load times and offer straight-forward strategies that can be used to address these challenges.