How Marketers Can Leverage Modern Digital Asset Management for Powerful Workflow Efficiencies
Managing digital assets can feel like an overwhelming task in the best of times. With so many working from home right now, it's more important than ever to take control of your resources to be more efficient in managing your organization’s entire library of digital assets. Join Marc Katzin, the vice president of creative services at Straub Collaborative as he looks at how the industry is evolving in managing media assets from an agency perspective along with Russ Barr, digital asset management director at Cloudinary, as he discusses best practices in managing a digital asset management system and highlights current and upcoming trends for modern digital asset management. In this webinar, learn how to:
- Improve digital asset management through workflow collaboration across the enterprise
- Integrate digital asset management into your technology stack
- Get ahead of the curve by leveraging market predictions for digital asset management
Presenter: Marc Katzin
Marc is a business development executive with expertise in advancing brands and changing the way the world sees them, bringing fresh, adaptive thinking to every solution. He is recognized for his ability to creatively leverage competitive, consumer, and company insights to establish white-space strategies and drive innovative ideas that lead to growth.
Presenter: Russ Barr
Russ has been immersed in the world of Digital Asset Management since 2001 and has a huge wealth of knowledge and experience in helping organizations embrace and benefit from DAM solutions. He has been involved with almost every aspect of the industry, from running large Professional Services teams, to DAM consultancy and heading up DAM sales teams.