According to Forrester, “Simple text-based product descriptions and static images alone won’t cut it [any more].” In today’s digital age, visitors want an enjoyable digital experience that elicits an emotional response and that builds confidence as they evaluate potential purchases. Thus, both B2B and B2C businesses must find ways to deliver rich visual-media across all viewing devices in promotion of solutions or services. First and foremost, effective tools and capabilities must be in place not only to tackle the required tasks, but also to keep pace with the constantly changing media requirements.
Cloudinary is pleased to present the Forrester Report, Use Rich Media To Drive More B2B Conversions. The report includes our introduction titled, Visual Media: A Crucial Component for B2B and B2C Businesses, which shines a light on how to build a visual-media experience with emphasis on the following:
- The major visual-media types that engage with and convert online buyers
- The challenges businesses face in managing visual assets
- The way in which to seamlessly deliver digital experiences at scale