Forrester Report: Use Rich Media To Drive More B2B Conversions

Featuring an Introduction from Cloudinary

According to Forrester, “Simple text-based product descriptions and static images alone won’t cut it [any more].” In today’s digital age, visitors want an enjoyable digital experience that elicits an emotional response and that builds confidence as they evaluate potential purchases. Thus, both B2B and B2C businesses must find ways to deliver rich visual-media across all viewing devices in promotion of solutions or services. First and foremost, effective tools and capabilities must be in place not only to tackle the required tasks, but also to keep pace with the constantly changing media requirements.

Cloudinary is pleased to present the Forrester Report, Use Rich Media To Drive More B2B Conversions. The report includes our introduction titled, Visual Media: A Crucial Component for B2B and B2C Businesses, which shines a light on how to build a visual-media experience with emphasis on the following:
  • The major visual-media types that engage with and convert online buyers
  • The challenges businesses face in managing visual assets
  • The way in which to seamlessly deliver digital experiences at scale

About Cloudinary:

Cloudinary’s mission is to empower companies to deliver visual experiences that inspire and connect by unleashing the full potential of their media. With more than 50 billion assets under management and 8,000 customers worldwide, Cloudinary is an industry standard for developers, creators, and marketers looking to upload, store, transform, manage, and deliver images and videos online. As a result, leading brands like Atlassian, Bleacher Report, Bombas, Grubhub, Hinge, NBC, Mediavine, Peloton, Petco and Under Armour are seeing significant business value in using Cloudinary, including faster time to market, higher user satisfaction and increased engagement and conversions. For more information, visit

Cloudinary and AWS:
Cloudinary and AWS have partnered to deliver engaging visual experiences through a secure, scalable and cost-efficient approach. As an Amazon Partner Network (APN) Advanced Technology Partner, Cloudinary has satisfied the most rigorous requirements of Amazon’s Well-Architected Framework, and our software has been validated by third-party auditors. Our APN Competencies in Retail and Digital Customer Experience represent a deep understanding of AWS solutions for specific industries — and our deep commitment to helping customers transform their business in the AWS Cloud.