User generated content (UGC) plays a critical role in influencing buying decisions. Research has repeatedly shown that shoppers are instinctively drawn to their fellow consumers' take on a product or brand. As much as star ratings and written reviews carry heavy weight, companies must find more compelling ways to capture shoppers' interest.
User generated content benefits e-businesses in a number of ways. They can leverage user generated content for marketing materials, to help improve the relationship between the brands and its customers, improve shopper confidence in a purchase, reduce the rate of returns and much more. This Cloudinary Guide answers the big questions about UGC and provides actionable recommendations to help you integrate it into your overall business strategy int he way that resonates most with your audience.